24 of 24 prompts Theme · Chapter · Title
Strategy Ch. 01 Marketing Function Prioritisation Matrix · Understanding Agentic AI + People Ch. 02 Personal CMO Leadership 360 Audit · The Evolving CMO Mandate + People Ch. 03 Agentic CMO Skills Inventory · New Business Models for Marketing + Ops Ch. 04 Agentic Marketing Operating Model Design · Building the Agentic Marketing Organisation + Ops Ch. 05 Marketing Stack Audit & Roadmap · Building the Agentic Marketing Stack + Ops Ch. 06 Agent Portfolio Management Plan · The CMO as Portfolio Manager + Brand Ch. 07 Brand Voice Specification for Agents · Brand and Voice Under Autonomy + Governance Ch. 08 AI Governance & Liability Framework · Liability and Governance Under Autonomy + Ops Ch. 09 Marketing Tech Stack Modernisation · The Technology Stack for Agentic Marketing + CX Ch. 10 Five-Force Customer Experience Audit · The Customer Experience Audit + People Ch. 11 Agent Onboarding & Trust Charter · Ethical Leadership in Autonomous Marketing + Governance Ch. 11 Ethical Leadership Decision Matrix · Ethical Leadership in Autonomous Marketing + CX Ch. 12 Customer Experience Reinvention Plan · The Customer Experience Revolution + Strategy Ch. 13 Competitive Intelligence War-Game · Competitive Strategy in the Agentic Era + Demand Ch. 14 B2B Buyer Agent Engagement Playbook · Industry-Specific Implementation + Strategy Ch. 15 Industry-Specific Adoption Pattern · B2B and Buyer Agents + Strategy Ch. 16 Cross-Industry Translation Map · Industry-Specific Applications + People Ch. 17 CMO Personal Operating System · The CMO in the Agentic Era + People Ch. 17 CMO Reinvention Plan · The CMO in the Agentic Era + Strategy Ch. 18 90-Day Agentic Transformation Roadmap · Your 90-Day Agentic Transformation + Strategy Ch. Cross-cutting Scenario Planning for Agentic Marketing Futures · Strategy & Future + Ops Ch. Cross-cutting Agent Fleet Architecture Blueprint · Architecture + Governance Ch. Cross-cutting Board Presentation: AI Transformation Investment · Boardroom + Strategy Ch. Cross-cutting Comprehensive Agentic Marketing Maturity Assessment · Capstone +